Bindi, henna, love: ‘Purple Dot’ experiment exhibits how tradition impacts communication – intercourse and relationships

A 10-year-long Purple Dot experiment through which hundreds of individuals have been proven the identical visible stimulus elicited different responses from individuals belonging to totally different communities, displaying how cultures affect interpretation of a message in visible communication.

The examine titled The Purple Dot experiment, revealed by India’s Common Enterprise College, was performed by writer and communication skilled Reeta Ramamurthy Gupta in the course of the interval January 2010 to January 2020.

“The qualitative in addition to quantitative outcomes of the Purple Dot experiment verify the next: (1) the identical stimulus can produce divergent responses from totally different cultures; (2) On the spot responses are sometimes emotional and social in nature; and (3) logical responses emerge later,” Gupta mentioned in an announcement.

Over the course of 10 years, Gupta confirmed the image of a purple dot to over 4700 individuals ( 2300 from India, 1025 from UAE and 1375 from SE Asia, together with China, Japan, Hong Kong and Singapore).

Respondents have been simply requested, “what’s the very first thing that involves your thoughts once you see this?”.

Responses beneath 5 seconds have been recorded as quick responses whereas something after 5 seconds was recorded as a sluggish response.

Over 65 distinctive responses have been tabulated.

Fast Indian interpretations of the ‘purple dot’ embrace bindi (an ornamental mark worn extensively by Indian ladies in the midst of the brow), mehendi (non permanent henna tattoos) and so forth. whereas the delayed ones have been planet and visitors mild.

Within the Center East, prompt responses included anger, evil and henna whereas the delayed responses included purple circle and Japan.

In South East Asia, the moment responses tended to marriage and love whereas the delayed responses included communism, China and so forth.

“We’re joyful to co-present this examine, and am sure that this can function a toolkit and information for communication consultants from the world over to cite The Purple Dot experiment as they design their communication,” mentioned Tarun Anand, Chairman of the Common Enterprise College.

The examine additionally poses a number of new questions that may be taken up in future investigations.

These questions can embrace how will we deliver objectivity into schooling that results in a world that values peace above variations, what stereotypes are we reinforcing and the way does it widen gaps between cultures and the way can we use the billions of promoting {dollars} which can be spent to realize a “new widespread understanding” of the world?

“The wide selection of responses to a easy image (purple dot) exhibits the significance of rigorously planning visible communication to make sure they convey the supposed message,” mentioned Professor B Ravi, Institute Chair Professor, Mechanical Engineering, IIT Bombay and Founding father of Biomedical Engineering and Know-how Innovation Centre (BETIC).

(This story has been revealed from a wire company feed with out modifications to the textual content. Solely the headline has been modified.)

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