(Reuters) – Actors Julia Roberts, Hugh Jackman and Millie Bobby Brown are among the many celebrities who will flip over their social media accounts to well being consultants to share details and promote a science-driven strategy to preventing the COVID-19 pandemic.
Roberts, who gained an Oscar in 2001 for “Erin Brockovich,” kicks off the challenge on Thursday by interviewing Dr. Anthony Fauci, director of the U.S. Nationwide Institute of Allergy and Infectious Illnesses.
The #PassTheMic initiative is organized by world nonprofit ONE Marketing campaign which goals to highlight “well being and financial consultants … discussing a world response to the worldwide COVID-19 pandemic.” The emphasis is on information, science and details.
In accordance with ONE, the celebs will flip over their social media accounts for someday to frontline employees, well being, financial and different consultants.
Within the interview with Roberts on her private social media account, Fauci says the principle downside to resolve is “the extraordinary well being disparities” between international locations.
“Proper now, for those who take southern Africa, sub-Saharan Africa, elements of Asia, South America and even elements of the Caribbean as areas that don’t have the healthcare system to have the ability to reply the way in which one can reply in New York or L.A. or New Orleans or Chicago, now we have actually an ethical duty for individuals all through the world,” Fauci stated.
Lots of the collaborating celebrities have an enormous social-media footprint. Roberts, Jackman and Brown have a mixed whole of about 71 million followers on Instagram alone.
Different celebrities collaborating within the marketing campaign embody Penelope Cruz, David Oyelowo, Sarah Jessica Parker, Rainn Wilson and Shailene Woodley.
Reporting by Alicia Powell in New York; Writing by Matthew Lewis; Modifying by Lisa Shumaker