Naomi Osaka Tops Serena Williams As World’s Highest-Paid Feminine Athlete

Japanese tennis star Naomi Osaka has change into the world’s highest-paid feminine athlete, making $37.four million (34.three million euros) up to now 12 months for an earnings document, Forbes journal reported Friday. The 22-year-old Asian star, a two-time Grand Slam champion, edged US rival Serena Williams by $1.four million in prize cash and endorsement revenue over the previous 12 months. Each shattered the previous single-year earnings mark of $29.7 million set in 2015 by Russia’s Maria Sharapova, who retired in February with 5 Grand Slam titles, together with a profession Slam.

“To these outdoors the tennis world, Osaka is a comparatively recent face with an incredible again story,” College of Southern California sports activities enterprise professor David Carter informed Forbes.

“Mix that with being youthful and bicultural – two attributes that assist her resonate with youthful, international audiences – and the result’s the emergence of a world sports activities advertising and marketing icon.”

Osaka, whose father was born in Haiti and whose mom is Japanese, ranks 29th on the 2020 Forbes checklist of the world’s 100 top-paid athletes, 4 spots forward of Williams, who has received 23 Grand Slam singles titles.

The whole checklist, as a consequence of be launched subsequent week, has not featured two girls since 2016, in line with the journal.

Williams, 38, had been the world’s highest-paid feminine athlete in every of the previous 4 years. Sharapova dominated for the 5 years earlier than that.

Williams had annual incomes from $18 million to $29 million and has collected almost $300 million, a lot of it in endorsement offers.

Osaka received back-to-back Grand Slam titles on the 2018 US Open and 2019 Australian Open, her controversial and historic victory over Williams within the Flushing Meadows ultimate the primary Slam singles crown for a Japanese girl.

Osaka was a well-liked endorsement determine in Japan forward of the now-postponed Tokyo Olympics and figures to stay a sponsorship dream by way of subsequent 12 months’s rescheduled Video games.

Nike signed an attire cope with Osaka final 12 months that paid her $10 million up to now 12 months and runs by way of 2025. Different endorsement offers embrace Nissan and Yonex racquets.

Since Forbes started monitoring girls athletes’ revenue figures in 1990, tennis gamers have topped the annual checklist of feminine high revenue earners yearly.

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